Be a Master Motivator

In 1914 Eduard Spranger defined six primary categories of human motivation and drive. Research since then has expanded the understanding of these motivators into 12 Driving Forces. This course explains how to focus yourself and others on work that is personally fulfilling because it relates to each person’s individual Driving Forces. This increases fulfillment on-the-job, productivity, and retention of top performers.

Lessons include:

  • Motivators - Driving Forces Overview

  • Understanding the 12 Driving Forces

  • How to Appeal to Each Driving Force

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